The usual log normal model in differential form is:
$dS = \mu S dt + \sigma S dX$
where $dX$ is the stochastic part, so
$\frac{dS}{S} = \mu dt + \sigma dX$ (1)
and we normally solve this by subbing in $Y=\log(S)$. What's to stop us just integrating (1) to get
$S = \exp\left(\mu t + \sigma\mathcal{N}(0,1)\right)$ ?
Why do we have to through all the business of subbing in for $Y$ and using Ito's lemma?