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What a great question -- it touches on many issues at the core of quantitative finance. This answer might be a lot more than you bargained for, but it's too interesting to pass up. References Mostly, this subject falls somewhere at the intersection of these three highly-interrelated topics: risk-neutral valuation, rational pricing and the fundamental ...

This may or may not be helpful, since I don't have anything to point you to that specifically addresses the high skewness of the distribution you mention. However, this sounds like it is probably an idiosyncratic risk, and that certainly has bearing on whether or not it would be priced. In the standard capital asset pricing model, the marginal investor ...