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The "not too techincal" term is the protective put. It usually applies to buying 1 put per 100 shares of stock owned, but you can explain that you hedge less, if you don't put on the full protective put. The technical term is delta hedging. I have used this term with less sophisticated clients after I explained what it meant.


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If you are already long the stock, the way to hedge that risk is to go long a put and short a call, or what we call a option collar. This is also know as a "hedge wrapper" if you are trying to go for the marketing buzzword. Per Investopedia: The purchase of an out-of-the money put option is what protects the underlying shares from a large downward move ...


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In general, if one can create a portfolio with the same payoff as the derivative, their prices must be equal. This is also called "Law of One Price". Here an excerpt from my script: Here EMM = Equivalent Martingale Measure (Q), NA = No-Arbitrage.



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