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Because you can hedge. Once you have delta hedged, the pay-off is symmetric about up and down moves so drift doesn't matter. Also the delta-hedged call and the delta hedged put have to have the same value since they have the same pay-off. (Put-call parity) Yet any argument that the call should be worth more because of drift says that the put should be ...


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Practically, it is very difficult to get a measurement of a stock's true drift while there are very well-documented processes to estimate volatility. It is therefore very convenient mathematically to select the risk neutral pricing measure that eliminates idiosyncratic drift. At its heart, Black Scholes constructs a dynamic, replicating portfolio for an ...



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