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If at first you don't have a model at all, then geometric Brownian motion is not bad. As others before me said: log-returns are normally distributed in this model. This is debatable and there are times and markets where this is not true. There is more than enough research about this. But why is a model based on Brownian motion not that bad? The reason is ...


3

Brownian motion - because it is simple, and results in intuitive closed form solutions, and it's not a terrible description of asset prices, especially when employed in high-frequency event time. Geometric - because the returns compound, and equities cannot go below zero due to the fact that they are limited liability corporations There are many, many ...


3

To provide a straight forward answer: It is not a good model. It never was, it never will be. Until we all do not come up with a better model that provides better modeling accuracy while it is equally intuitive and makes similarly simplifying assumptions the BS model with its geometric brownian motion component is here to stay. It actually does not matter ...


2

Basically, Black-Scholes is an "industry standard" formula. It is widely used by practitioners and usually augmented with extra specifications or intuition. It has a closed form solution, which is rare in option pricing models. It is also relative to simple to understand. Otherwise, you usually need to rely on Monte Carlo simulation or some other way. And ...



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