I own and operate a datacenter adjacent to Bloombergs Datacenter in Orangeburg NY. We have had a couple of trading firms come to us due to our proximity to Bloomberg to receive "data" from them quicker. They then use direct microwave shots to send this information to NJ, as the microwave is faster than the fiber routes available.
I am trying to figure out what "data" they are getting from Bloomberg to be able to market this to a wider audience and what is the benefit. I understand previously that they wanted to be near the exchanges for low latency trading but now it seems all of the latency has been taken out of the trading portion and they rely on getting the "news/data" faster to make those trading decisions.
Any help would be appreciated, I am happy to share more info if it is needed but the two initial trading firms are pretty tight lipped on the applications they are purchasing from Bloomberg.