A sequence of transformations can be used to turn the Black-Scholes PDE into the heat equation.
Let $C(S, t)$ be the price of a vanilla European option at time $t$, maturing at time $T$, where the underlying stock's price is $S$.
$C(S, t)$ satisfies the Black-Scholes equation:
$$ \frac{\partial C}{\partial t} + \frac{1}{2} \sigma^2 S^2 \frac{\partial^2 C}{\partial S^2} + (r-q)S\frac{\partial C}{\partial S} - rC = 0$$
By introducing new variables $\tau = \frac{\sigma^2}{2}(T-t)$ and $x = \ln(S/K)$ and a suitable choice of constants $\alpha$ and $\beta$ we can ensure that $e^{\alpha x + \beta \tau} C(S, t)$ satisfies the heat equation (in $x$ and $\tau$).
As someone who has no intuition about PDEs, this last step is quite confusing for me.
The heat equation corresponds to Brownian motion so I was wondering if it's possible to carry out this transformation on the level of stochastic processes and only passing to PDEs once you somehow got Brownian motion.
Multiplication by such an $e^{\alpha x + \beta \tau}$ is a little reminiscent of the Girsanov transformation. I've played around with it, but not getting anywhere.
References: the particular coordinate transformation I give is described in full detail in Wilmott's Mathematics of Financial Derivatives
Another, similar one can be found here https://quant.stackexchange.com/a/110/23872