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I'm using a service provider to access FX data, and when requesting the ticker SWEUBOE which is the Bank of England's exchange rate for EUR and CHF, I get the following meta information:

From Currency Swiss Franc 
To Currency   Euro 

Yet the value of this rate for today(2017.03.16) is 1.0716 (EUR) which is clearly the other way round, i.e. it's from EUR to Swiss francs(i.e. 1 EUR = 1.0716 CHF).

Is the service provider giving me incorrect information or did I misunderstand something about the "from" and "to" currency?

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    $\begingroup$ In my personal opinion (FWIW) you are right. The From/To labels provided by the service provider appear to be incorrect or confusing. $\endgroup$ – Alex C Mar 16 '17 at 23:41
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    $\begingroup$ @AlexC I think the provider is operating under the logic: How many CHF are needed to buy one EURO? Answer: 1.0716 CHF. Therefore from 1.0716 CHF I get ONE Euro. $\endgroup$ – Roland Mar 17 '17 at 9:35
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    $\begingroup$ @Roland I think you answered your own question. I was trying to figure this out and thought it could be a difference between quoting a price and quoting deal amounts, but I assume this is a price quote not a deal? $\endgroup$ – rupweb Mar 17 '17 at 10:00
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    $\begingroup$ Among FX professionals this rate would be referred to as EURCHF, which is unambiguous and (once you are used to it) clear. The price of a unit of the base currency EUR is being expressed in the quote currency CHF. $\endgroup$ – noob2 Mar 17 '17 at 14:16
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    $\begingroup$ @noob2 Yes, I'm appaled that this specific provider doesn't use a clear nomenclature. $\endgroup$ – Roland Mar 17 '17 at 14:21

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