I recently read this from a book on mathematical finance
The important example for finance the (unique) EMM for the geometric Brownian. Let $S_{t}$ be the price of an asset, $${{d{S_t}} \over {{S_t}}} = \mu dt + \sigma d{W_t}$$ and let $r \ge 0$ be the risk-free rate of interest. For the exponential martingale $${Z_t} = \exp \left( { - {t \over 2}{{\left( {{{r - \mu } \over \sigma }} \right)}^2} + {{r - \mu } \over \sigma }{W_t}} \right)$$ the process $W_t^Q \buildrel\textstyle.\over= {{\mu - r} \over \sigma }t + {W_t}$ is Q-brownian motion, and the price process satisfies, $${{d{S_t}} \over {{S_t}}} = rdt + \sigma dW_t^Q$$ Hence, $${S_t} = {S_0}\exp \left( {\left( {r - {1 \over 2}{\sigma ^2}} \right)t + \sigma W_t^Q} \right)$$ and ${S_t}{e^{ - rt}}$ is a Q-martingale
but why is this so important , the result is just the solution to the ${{d{S_t}} \over {{S_t}}} = \mu dt + \sigma d{W_t}$?