I was reading this article which has this paragraph:
One concern for investors is that a rise in real yields would raise borrowing costs, increasing the debt burden of consumers and businesses. That could further crimp the prospects for economic growth, which could make major central banks cautious in shifting toward reduced monetary stimulus.
As I understand, yields(including real yields) are defined as $\frac{bond\ coupon}{bond\ value}$.
So, if real yields are increasing, then it means bond values are decreasing, so a company issuing a bond would get less money. But that doesn't stop the company from issuing more bonds.
So, why would borrowing costs rise?