Let's assume there is no adjustment and that a stock's price is the same after a dividend payment as before. Then I could get free money simply by buying a stock the day before the ex-date and then selling the stock right after the dividend distribution. Clearly no such arbitrage opportunity exists. Therefore, the price of the stock after the dividend payment must be the same as the price before the payment minus the dividend amount. That is, the adjusted price is
\begin{equation}
adj = close - dividend
\end{equation}
The other argument, as you point-out in your question, is that the fundamentals have indeed changed and that a company with less cash on hand must have a lower market cap. That is, the number of shares outstanding hasn't changed (unlike in a split), so the share price must change.
To get the ratio you asked about, divide both sides of the above equation by $close$:
\begin{equation}
\frac{adj}{close} = \frac{close}{close} - \frac{dividend}{close} = 1 - \frac{dividend}{close}
\end{equation}
Therefore, I can get the adjusted price simply by multiplying the closing price by $1 - \frac{dividend}{close}$.
To conclude: when looking at a stock's returns from one day to the next, the historical share price must be adjusted for all corporate actions (splits, dividends, and name changes) to present a coherent picture of returns. Otherwise, the returns will appear to have unrealistic gaps.