I am looking at the ARCH model where we have $\hat{\varepsilon}_t^2=\alpha_0 + \alpha_1\hat{\varepsilon}_{t-1}^2 + \alpha_2\hat{\varepsilon}_{t-2}^2 + \cdots + \alpha_q\hat{\varepsilon}_{t-q}^2 +v_t$
Any significant alpha 1 to q would mean that there is evidence of ARCH effects. So far so good.
What I am struggling with is the white noise process $v_t$
1) Why do we need it?
2) Will the mean always be zero? Isn't the white noise estimated along with the other parameters. How can we be sure that the mean is zero?
3) In my textbook this is a unit variance. What would be the implications of a variance 5 for example or a very low at 0.05? My suggestion> A higher variance would simply lead to the alpha coefficients would being lower.
The conclusions of the ARCH model really builds on the white noise process, that the mean is zero and the unconditional variance is one. So I guess that my main question really is. How can we add this to the process? Is it because that this has the properties that will make the ARCH framework fit with the stylized facts of returns?
Hope you can help me out.