I am still relatively new to asset pricing factor models and have a few questions about my current empirical study. I would be very pleased if you could help me.
I have created a new factor which I now want to integrate into existing factor models. I want to see if the new factor makes a significant contribution to the explanation of returns and if its a "good" factor. Let us call the factor for simplification in the following $FKT$. I would now like to integrate this factor e.g. into the Fama French three-factor model:
$E(R_i) = \beta_i * E(RMRF) + s_i * E(SMB) + h_i * E(HML) + f * E(FKT)$
For this I first constructed 5x5 portfolios, sorted by size and the characteristic underlying the new factor. Then I performed time series regressions for the 25 portfolios, with the excess return of each portfolio $i$ as the dependent variable and the calculated factors as independent variables:
$R_{i} = \alpha_i + \beta_i * RMRF + s_i * SMB + h_i * HML + f * FKT + \epsilon_i $
If I have understood this correctly, then the $R_{adj.}^2$ of these time series regressions tells me whether the variance of the factors help to explain the variance of the returns over time. So if I compare the model without $FKT$ with the model including $FKT$, then I know that the new factor helps to explain the variance of the returns if $R_{adj.}^2$ is higher, right? But it does not tell me yet whether the new factor also helps to explain expected returns, right? For this I still have to do cross sectional regressions (?) according to Fama French (1993) with the calculated coefficients as independent variable and the averaged return over time as the dependent variable:
$R_{i} = \alpha_i + \beta_i * \lambda_{RMRF}+ s_i * \lambda_{SMB} + h_i * \lambda_{HML} + f_i * \lambda_{FKT}$
The more significant $\alpha = 0$ (F statistics) here, the better the model, right? The Lambdas are the risk premia of the factors, right?
At this point I don't really get any further, as I am unsure about which "cross section" is being talked about here. Since I have created 25 portfolios, I can only have all in all 25 values in the cross section, right? Isn't that far too little for a sufficient regression? Or do I have to run new time series regressions for each company in the portfolios individually so that I have enough values for the final cross sectional regression (for each portfolio)?
Finally, I would be interested in how far Fama MacBeth (1973) regressions would provide additional information. What statement can I make from the results of Fama MacBeth regressions that I cannot make from the Fama French cross sectional approach?
I hope you understand my questions and can help me out, I would be very happy!