Can anyone help to explain why when the square root market impact model is used in the standard mean-variance optimization, the exponent becomes $\frac{5}{3}$ in the objective function? I suspect this has to do with expressing market impact in different units but I could not find a clear explanation.
EDIT: Near the top of page 8, the authors state:
... show that the square root function is more appropriate for modelling market price impact, thus suggesting market impact costs grow at a rate slower than quadratic. Therefore in this section we consider the case with p ∈ (1, 2) in objective function (1).
https://pdfs.semanticscholar.org/b96d/c0273a25d27ab1aef9f8e300701f1689d738.pdf