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I'm reading Avellaneda & Stoikov (2006) model for market making. On section 3.1, one can read

we are able to simplify the problem with the ansatz

$u(s,x,q,t)=-\exp(-\gamma x)\exp (-\gamma\theta(s,q,t))$

Direct substitution yields the following equation for $\theta$:

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How the reservation prices $r^b$ and $r^a$ have been introduced in the equation?
Thank you

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