I would say because when you multiply the total turnover ratio by the full bid ask spread you obtain the double of transaction costs.
The bid ask spread contains the double of transaction costs ( it represents the cost of a round trip - of a consecutive buy and sell order), that is the reason why we often take half of the spread as an indication of the transaction costs. We usually assume that the real transaction costs are : $| \text{price} - \text{mid-quote} |$ which should correspond to $ \approx 0.5 * \text{spread}$. If you only take the purchase side (as in the paper you mentioned ) it amounts to compute half of the double spread which is the transaction costs.
Another way would be to compute $ [0.5 \times \text{spread} \times \text{purchase turnover} ]+ [0.5 \times \text{spread} \times \text{sell turnover} ] $
which is indeed equal to : $ \text{purchase turnover} * \text{spread}$ (assuming symmetry of the bid ask spread and realizing that purchase turnover is equal to sell turnover)