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Why there are almost no book for revenue analytic?
By revenue analytic, it is meant to be predicting the revenue of a firm in the future
There are many books about revenue analytic and management:
1.Segmentation, Revenue Management and Pricing Analytic(2014).
3.Revenue vs. needs : an analytical approach
4.Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue(2013)
5.Marketing Analytics: Strategic Models and Metrics(2013)
Required, but never shown
3 years, 7 months ago
3 years, 6 months ago