The cost of market impact is usually modeled as:
$$ \Delta{P} = \delta \sigma (\frac{Q}{V})^{1/2} $$
Where:
- $ \Delta{P} $ is the change in price of the asset caused by the transaction size $Q$
- $\sigma$ is a measure of price volatility (units of price)
- $ V $ is a measure of trading volume
- $ Q $ and $ V $ have the same units (both are dollars, or number of shares)
- $ \delta $ is a dimensionless coefficient of order 1
How one produces estimates of these parameters affects how quickly market impact costs fluctuate.
If, for instance, price volatility $\sigma$ is estimated from just the last $n$ 10-minute-frequency open, high, low, and close ("ohlc") prices (using Yang-Zhang volatility or similar), estimated volatility will vary rapidly if $n$ is small, or will vary slowly if $n$ is large. The same applies to estimating the volume $V$.
The goal should be to model the real market impact of a trade well. In my case, I want to accurately model it in small markets (daily dollar volume ~$100K).
So how rapidly should I expect market impact costs (estimated from $\sigma$ and $V$) to fluctuate? In other words, what should $n$ be, or how should it be chosen?