I don't feel I can give you an authoritative answer on what the "standard" approach is, maybe someone with more hands-on experience will be able to help. But my quick thoughts.
As to the period, I've seen both daily and monthly returns being used. Weekly probably not that often. But in the end you annualize them either way to make them comparable.
The method I know is to multiply by $\sqrt{12}$ (for monthly data) - as can be seen in Kestner, 2003.
I would go with log returns, but it's rather gut instinct. I haven't really thought about it, so feel free to correct me/validate this statement.
There's one implication to arbitrarily changing your measurement interval - it can (should) alter the deviation. See Spurgin, 2002 for details.
And all this has to be done under the assumption that you can define your performance using only two first moments of the distribution. But the pitfalls of using Sharpe ratio - that's another issue to discuss.